Typing Using Custom Made PNG Fonts Based on Traditional Designs
This is one of those things you read and you say to yourself, “Why didn’t I think of that?” It’s something simple yet simultaneously very impressive – typing on your PC with any operating system utilising any software that uses font typefaces but now with the option of using custom made Papua New Guinean fonts based on our traditional designs and cultural imagery.
For example, you turn on your PC, open up MS Word and instead of selecting Times New Roman to type your brochure/poster up, you instead select Tolai, Sepik, Hagen, or Oro fonts. How sexy is that?
Very sexy and the idea is teeming with enormous potential – and it’s the brainchild of University of Papua New Guinea academic Philemon Yalamu.
Yalamu’s goal: To complete 50 font typefaces developed from traditional designs from all 19 provinces of PNG before the end of next year and then to commercially launch the product targeting entities such as graphic artists, studios, designers, newspapers, newsletter publishers and anyone else associated with the art and design industry.
With the help of his final year art and design students (He could have designed all the font typefaces himself but instead opted to integrate the concept as part of his curriculum in order to pass on the concept and idea to his students), Yalamu has developed 15 font typefaces with the remaining 35 font typefaces to be completed next year with a much larger class.
Now, I’m not too sure what the agreements are between pupil and lecturer, but if I was one of those students I would be fighting extremely hard for a contract to be signed on paper.
This project is a cash-cow waiting to be milked and Philemon Yalamu must be commended on his entrepreneurship and for allowing his students to get involved.