PNG Online Media Statistics – Newspapers vs Blogs
For centuries now there’s been a battle between newspapers and blogs – well, maybe for the past five years, but therein lies exactly my point.
It’s taken less than a decade for blogs to start offering mainstream newspapers serious competition on the internet, and in developed countries such as South Korea and Finland where internet saturation rates are close to 100% – blogging is big business.
I was having a browse through Papua New Guinea website statistics last night courtesy of Alexa.com and I ended up drawing up a graph of Alexa’s findings, comparing statistics between PNG online media, some of which are extremely surprising! (Note: click on the graph below for a better view).
Firstly, the most popular online media site about PNG is a blog – Robert@PNG. It’s closest online media newspaper rival is Post-Courier (PC) ranked 3′rd, but PC is however beaten by PNGBD which is the 2′nd most popular PNG website. The National newspaper ranks 5th overall in popularity.
When it comes to competition between PNG’s two dailies, the Post-Courier and The National, there are some interesting revelations. Although PC is more popular, The National has increased its growth of online hits by an impressive 140% over the past 3 months – 50% more growth than PC. However, both newspapers and all other online PNG media are beaten comprehensively when it comes to growth in number of hits over the past 3 months with Tubuans & Dukduks recording a whopping 180% increase in total hits (I’m quite proud).
Ok – so it’s cool to attract a large number of hits, but how long do people actually spend reading your website? Well, in regards to PNG’s two dailies, readers spend an average of 5.3 min/day on The National website (2′nd highest overall) while the PC claims a measely 1.8 min/day (the lowest overall – all PNG Blogs do a lot better). However – readers of Robert@PNG spend an incredible 43.1 min/day – unbelievable! (I had to check that statistic three times).
Who is reading what – and from where? The National continues to dominate the online newspaper rivalry with the PC with the following statistic – 90.3 % of it’s total online readers come from within PNG itself. Only 77.4% of total readers of the PC are from within PNG – the country in second place providing readers is the United Sates compared to Germany for The National.
Now this is weird, the Masalai Blog can boast that more Indians read the blog than do PNGeans – which is true. Following the same theme, PNGBD seems to be extremely popular with India and in second place, Pakistan! What is up with that – is PNG experiencing a sudden influx of Indians and Pakistanis?
Of the PNG Blogs, Tubuans & Dukduks has the most hits from computers within PNG while Malum Nalu and Robert@PNG are quite popular with Australians. I would have loved to found out what country is in second place regarding Tubuans & Dukduks readership, but alas, the data is not available – yet.
To read how Alexa’s traffic rankings are determined, click here.
These statistics were true and correct on Tuesday, 21 April 2009.
~ by Tavurvur on April 21, 2009.
Posted in PNG Literature, PNG Multimedia
Tags: Alexa, Australia, Blogs, Business, Competition, Dailies, Finland, India, Internet, Malum Nalu, Newspapers, Online Media, Pacific, Pakistan, Papua New Guinea, PNG, PNG Blogs, PNGBD, Popularity, Post-Courier, Ratings, Robert@PNG, South Korea, The Masalai Blog, The National, Tubuans & Dukduks, United States, Web Traffic