The Tata Nano – A Car for the PNG Masses?
There have been a number of interesting developments that have happened around the world over the past two weeks regarding emerging markets and developing countries, of which of course, PNG is one. It’s slightly amusing when one begins to think of PNG as an ‘emerging market’. Obviously, we are not in the same boat as BRIC (Brazil, India and China), but none the less, we are emerging on the crest of a natural resource boom like we have never seen before.
One quite amazing development last week was the commercial launching by Tata Motors of it’s newest car, the Nano – the world’s cheapest car. For approximately US$2000 (5,700 Kina), you can now buy a brand new car. Not bad eh?
The Nano was designed specifically to make car ownership accessible to millions of the world’s poor and is being touted as a possible instigator to revolutionizing the global auto industry.
For those of you who are more technical than others, the Nano is a 33 PS (33 hp/24 kW) car with a 623 cc rear engine and rear wheel drive, and has a fuel economy of 4.55 L/100 km under city road conditions, and 3.85 L/100 km on highways. It also has a top speed of 70 kmph.
Of course, in order to make a car so cheap there are some luxuries you have to do away with – the standard Nano has no power steering, no air conditioning, and no airbags but still passes the safety regulations of a driveable car. Honestly though, when you have a potential market of half the world – who really cares if it has power steering?
More importantly is the fact the Nano will now allow certain families who once thought it was impossible for them to ever own a car, to now do so.
So how about it – the Nano in PNG?